About Us
About Iffardah™ – Our Story, Vision & Style Journey
Learn about Iffardah™ – a brand built to bring expressive fashion, trendy accessories & lifestyle products to modern India.
Explore our journey, vision, and passion for expressive style.
who we are
Our Story
Born from the blend of purity and beauty, Iffardah takes its name from two timeless words — “Iffat” meaning pure and “Wardah” meaning rose. Founded by Saif Ali Siddiqui & Anjali Mishra, our journey began with a simple idea: fashion should be expressive, comfortable, and deeply personal.
From a small workspace filled with ideas, sketches, and coffee cups, Iffardah has grown into a vibrant Online Fashion & Lifestyle Brand offering custom apparel, accessories, and lifestyle products that speak your vibe.
We believe fashion is more than just clothing — it’s an identity, a statement, and an art form. Every Iffardah piece is thoughtfully designed, trend-inspired, and crafted with love so you can own your style with pride.
Our Vision
To become India’s most loved fashion & lifestyle brand, where style meets individuality — making every customer feel unique, confident, and connected to their personality.
At Iffardah, our vision is to become a global symbol of expressive fashion – where every outfit tells a story, every accessory reflects individuality, and every customer feels empowered to be unapologetically themselves.
Iffardah envisions transforming shopping from a transaction into an experience – one where style meets comfort, trends meet values, and every piece becomes a part of someone’s personal journey.
We dream of building a fashion ecosystem that is:
- Innovative
- Sustainable
- Inclusive
- Connected
Our Mission
Our mission is to empower you to embrace your unique personality through trendy, comfortable, and ethically made fashion. We believe style is an expression of who you are, and our collections are crafted to inspire confidence and creativity.
- Trend-Driven
- Quality First
- Sustainable Approach
- Customer-Centric
- Inclusive Fashion for All
- Empowering Self-Expression
- Digital-First Experience
- Global Inspiration, Local Craft
Our Values
Community
We grow with our customers and value every connection.
Quality
No compromises on comfort and durability.
Creativity
Every product is born from fresh ideas and innovation.
Authenticity
We stay true to our roots, our designs, and our customers.
What We Offer
Trendy and Unique Apparel Collections
Stylish, comfortable clothing merging modern trends with cultural roots for men and women alike.
Accessories & Lifestyle Products
Thoughtfully crafted accessories and lifestyle items reflecting detail, personality, and passionate design craftsmanship
Custom Design & Limited Editions
Tailored custom designs across apparel and lifestyle products, offering exclusive, creative, and limited-edition pieces.
Print-on-Demand Custom Designs
Personalized apparel and products made on-demand with unique, creative prints crafted for individuality and exclusive drops.
Meet the team
Iffardah™ Heroes
Saif Ali Siddiqui
Anjali Mishra
Have any query related to products or something more?
You can freely contact us anytime, anywhere. We can Support 24/7and resolve query as soon as Possible.