About Us – Iffardah™
Born from the blend of purity and beauty, Iffardah takes its name from two timeless words — “Iffat” meaning pure and “Wardah” meaning rose. Founded by Saif Ali Siddiqui & Anjali Mishra, our journey began with a simple idea: fashion should be expressive, comfortable, and deeply personal.
From a small workspace filled with ideas, sketches, and coffee cups, Iffardah has grown into a vibrant Online Fashion & Lifestyle Brand offering custom apparel, accessories, and lifestyle products that speak your vibe.
We believe fashion is more than just clothing — it’s an identity, a statement, and an art form. Every Iffardah piece is thoughtfully designed, trend-inspired, and crafted with love so you can own your style with pride.
From a small workspace filled with ideas, sketches, and coffee cups, Iffardah has grown into a vibrant Online Fashion & Lifestyle Brand offering custom apparel, accessories, and lifestyle products that speak your vibe.
We believe fashion is more than just clothing — it’s an identity, a statement, and an art form. Every Iffardah piece is thoughtfully designed, trend-inspired, and crafted with love so you can own your style with pride.
A Few Words About
Iffardah™ Heroes
Saif Ali Siddiqui
Founder & CEO
I am the founder and CEO of Uptime India Technology & Digital Solutions and also owns & manage Iffardah & DigiWebaida Brands which is a part of this company. He is the powerhouse behind the company’s marketing, brand development, and digital strategy. With a strong background in web development and digital growth, he transforms concepts into scalable business solutions. Saif’s marketing acumen ensures every project not only looks good—but performs even better. “Marketing is more than selling—it’s about creating lasting impact through innovation and connection.”
Anjali Mishra
Founder, CFO & COO
I done both structure and creativity to Uptime India Technology & Digital Solutions and also owns & manage Iffardah & DigiWebaida Brands which is a part of this company. . As COO & CFO, she oversees internal operations, finance, and resource management. With a deep passion for visual storytelling, she also leads the Graphic Design and Branding department—ensuring every creative element aligns with the brand’s voice. Her blend of strategic thinking and artistic flair makes her the backbone of both operations and design. “Creativity needs direction, and business needs soul. I strive to balance both every day.”
Free Standard Delivery
On all oders over ₹599
Quick Delivery
Delivery upto 5 -7 working days
Secure Payments
Secure Payment Methods
Customer Service
Quick Responses & Solutions
